Posts by Russ Henneberry
What Is Direct Response Marketing For Real Estate Investors?
Here’s the problem: The word ‘marketing’ is a big word. I mean massive. The term encompasses dang near half of the activities you could undertake as a business owner. Everything from hammering bandit signs in the ground to designing a new slogan or tagline is marketing. You need to get clear on the TYPE of marketing…
Read MoreUse This Simple Worksheet When Choosing a Domain Name for Your Real Estate Investor Website
We register a LOT of domains for real estate investors here at REI BlackBook and one question we are often asked is… “How do I choose the right domain for my website?” The short answer is that you want to choose a domain name that instantly communicates what you do to prospective sellers and buyers.…
Read More5 Phone Automations Every Smart Real Estate Investor Should Set Up
Since publishing this article, we have released our Ultimate Guide to TCPA Compliance and A2P 10DLC Regulations. This guide will tell you everything you need to know about the changing laws surrounding things like ringless voicemail, cold calling and text message marketing and how to protect your business from expensive mistakes. Read the article here. Smart real estate…
Read MoreReal Estate Investors: Here’s How to Calculate Cost-Per-Deal and Cost-Per-Lead
Successful real estate investors know their numbers and the two most important are: Cost-Per-Deal -The amount of money it costs to generate a single real estate deal. Cost-Per-Lead – The amount of money it costs to generate a single motivated seller lead. These two metrics are critical to measuring the effectiveness of your marketing. In…
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